Friday, October 1, 2010

Is Link Exchange Wrong/Dead ?

The answer to this question is a little bit absurd: it was never alive! Link exchange for the sole purpose of increasing search engine ranking is wrong to begin with. All the search engines want from you the webmasters is to create original and user-centric content and link to only relevant pages/sites. The links should be for your visitors, not for your "link partners".

So link to only relevant URLs and don't expect a link back. Someone will definitely link to you if you have a page worth being linked to.

I know you are upset with my "original approach", but that's the way it is. All SEO tricks are condemned to be discovered one day by the search engines and penalized. So it is up to you to decide if you want some traffic today the easy way and with a higher risk of getting pulled off the SERPs some day.