Exchanging Links: Is it Legitimate?

Links to a web page/site increases chance of display in search results for that page/site. If somebody links to your web site with or without your knowledge, that is a good thing. However, this takes very long, if you leave this process on its own. The solution for a quicker search engine boost is making link exchange with related web sites. You basically make searches for your target keywords and contact the webmasters of the sites in the results. Some of them will want to exchange links with you and this will benefit both sides. Actually if the relevancy between the sites are considered properly, search engines will like this, instead of marking it as spam.